Political factors include tax policies, fiscal policy, trade tariffs etc that a government may levy around the fiscal year and it may affect the business environment.
This chapter explains all the industry & market competition analysis through different business planning methods.
You would think a company as large as pepsico would have no problems in today's business landscape, but that couldn't be further from the.
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It is very important that an organization considers its environment before beginning the marketing process in fact, environmental analysis.